Beyond ONE, Omani leaders discuss trust in digital finance

Beyond ONE convened Oman's tech and finance leaders in Muscat on June 29, 2026, for a Terrace Talks session focused on how more human digital services can better serve everyday life. The event centered on trust, local relevance, and practical payment solutions as Oman’s digital economy expands.

Why it matters: - Trust is becoming a key requirement for digital services in Oman, especially for payments and other everyday tasks tied to money, health, and daily routines. - The discussion pointed to a broader shift in the market: technology must be simple, relevant, and useful if people are going to adopt it at scale. - Omani startups and digital businesses need locally grounded platforms and partnerships to support the country’s digital economy.

What happened: - Beyond ONE hosted a Terrace Talks session at the Friendi Pay and Friendi Mobile Oman office in Muscat on June 29, 2026. - The session ran under the theme “Beyond Transactions, Toward Trust: How more human financial services can better serve everyday life in Oman.” - Tawfiq Mohsin Al Lawati, CEO of Friendi Pay Oman, joined Stephane Berton, Managing Director of Talabat Oman; Aziz Dhiyab, CEO of HAL; and Azza Al Riyami, Country Manager of Network International Oman. - Naser Al Kharouf, Regional Chief Sales Officer MEA at Beyond ONE, moderated the discussion.

The details: - The panel examined how trust in technology is built through relevance, simplicity, consistency, and a clear understanding of everyday needs. - Topics included digital payments, customer confidence, startup innovation, local technology capability, and ecosystem partnerships. - Speakers discussed the growing need for digital payment solutions and locally relevant technology platforms in Oman. - The discussion also focused on helping startups and high-growth businesses build tools people can understand, adopt, and trust. - Beyond ONE said the event was designed to create a space where Omani talent, founders, operators, business leaders, and creative minds can exchange ideas and turn conversations into action. - Tawfiq Mohsin Al Lawati said trust is built when technology feels relevant, simple, and genuinely useful in everyday life. - Al Lawati also said Beyond ONE wants to create more spaces in Oman where leaders, founders, and partners can shape that future in a practical way. - Friendi Pay is a fintech service in Oman focused on making digital financial services more inclusive, accessible, and relevant to everyday life. - Beyond ONE is a digital services group operating across communications, fintech, and digital lifestyle services in growth markets in MEA and Latin America. - Beyond ONE’s portfolio includes Virgin Mobile, Friendi Mobile, Friendi Pay, and Virgin Connect.

Between the lines: - The event shows how digital finance in Oman is moving beyond product features and toward broader trust-building and user experience. - Hosting the session inside Friendi Pay’s office reinforced the company’s push to position itself as part of a wider ecosystem, not just a payments provider. - The emphasis on “human” services suggests that competition in the market may increasingly hinge on clarity, familiarity, and practical value rather than technical complexity.

What's next: - Beyond ONE said Terrace Talks Oman is part of a wider effort to convene conversations about the future of digital life in the markets it serves. - In Oman, that effort is meant to connect people and ideas shaping technology, finance, commerce, and customer experience. - As digital transformation continues across the Sultanate, the company is betting that the most durable services will be those people trust enough to use every day. - More information is available through the company’s social channels.